The Elara Story

Exquisite, sustainable coloured lab diamonds that do not cost the earth.

An exciting new launch, our Elara Collection shines a light on the beauty of sustainable coloured lab diamonds, and places them in reach of us all.

The Name

The name Elara honours a new moon that orbits Jupiter – a recent discovery, much like lab diamonds. In Greek mythology, Elara was the lover of Zeus, the god of the sky and thunder. She was also the mother of Tityos, their cherished son born on Earth. A befitting name for a diamond collection that celebrates life and protects our planet.

The Colours

You’ll find our Elara coloured diamonds available in three bright, light, natural colours: pink, blue and yellow. Pink symbolises love, yellow stands for happiness and blue represents loyalty and truth.

Real Diamonds

Growing real diamonds in a laboratory is fascinating. State-of-the-art technology allows scientists to mimic the exact way in which natural pink, blue and yellow diamonds form underneath the Earth’s surface. That’s why gemmologists classify all lab diamonds as real diamonds, just like the ones mined from the Earth.

The Collection

The Elara Collection features a range of contemporary earrings, necklaces and ring designs. You can wear these timeless pieces alone, as matching sets, or stacked with other pieces.

Sustainability

Coloured lab diamonds have a minimal carbon footprint, and all our Elara pieces are set in sustainably sourced white gold, gold or platinum. They are elegant, beautiful, and simply, don’t cost the earth.

DISCOVER THE ELARA COLLECTION.

LEARN MORE ABOUT COLOURED LAB DIAMONDS HERE.

LEARN MORE ABOUT OUR SUSTAINABILITY INITIATIVES HERE.

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