Privacy policy is the trading name of Regalian Ltd

Registered Address - No Returns Here Please. Regalian Ltd, T/a, Suite LP64285, 20 Wenlock Road, London, N1 7GU, United Kingdom.

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You can also get in touch with us via our Contact Us page.
Our working hours are from Monday to Friday, 9am-5pm

This Privacy Policy applies to the trading as Regalian Ltd owned and operated websites (“Sites”). trading as Regalian Ltd (The Diamond Store,” “we,” or “us”) knows that you care how information about you is used and shared. This Privacy Policy explains what information of yours will be collected by us when you access our sites and services, how the information will be used, and how you can control the collection, correction and/or deletion of information. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Capitalised terms that are not defined in this Privacy Policy have the meaning given them in our Policies. The use of information collected through our Sites shall be limited to the purposes under this Privacy Policy and our Terms of Service to customers.

1. Information We Collect:

(a) Sites and Services

We may collect personally identifiable information about you in the following instances:

When you purchase a product from us, we collect your full name, salutation, email address, date of birth, the full invoicing and/or delivery address(es) that you provide us with, your login credentials and, if you are purchasing a ring, your finger size. All sensitive payment data collected on our Site is used only for the purpose of completing the transaction. Transaction information is transmitted to our payment partner Sagepay using SSL encryption. Visit SagePay. All credit card related data will be handled confidentially and will not be used for any other purpose or divulged to any other parties not connected to this transaction.

Fraud checks. The Diamond Store actively undertakes measures to prevent fraud taking place on our website and to ensure that your credit, debit or charge card is not being used without your consent. As such during the transaction process you will be prompted through the use of C VV and other security measures to verify that you are the valid card holder. Therefore we may validate your name, address and any other personal information supplied by you during the order process against appropriate third party databases. By accepting our Service terms and conditions you consent to such checks being made. In performing these checks, personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information to confirm your identity (a credit check is not performed and your credit rating will be unaffected).

When you register for a customer account but do not make a purchase, we may collect some personally identifiable information about you, such as your name, salutation, email address and login credentials, that you choose to give us when you fill in the registration form on our Site.

When you order a ring sizer tool from us, we collect your name, salutation, email address, full postal address and telephone number.

When you subscribe to our email newsletter via the form on our website, we initially collect your name, email address and salutation, and any further information you later choose to give to us via our email preferences form, such as your surname, city of residence and date of birth.

(b) Cookies, Tracking Technologies and Analytics

Cookies and tracking technologies are used by The Diamond Store. These may be used in analysing trends, administering our Sites, tracking users’ movements around our Sites and to gather demographic information about our user base as a whole. We may produce reports for our internal marketing use, based on the use of these technologies on an individual as well as aggregated basis. We may also use such technologies to deliver advertisements to you, as described below in section (e). We use cookies to remember users’ settings as well as for authentication and analytics. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Sites, but your ability to use some features or areas of our Sites may be limited. We may use our Sites’ web analytics tools to track user activity, such as web pages visited, time spent on web pages, clicks, movement, scroll, and keystroke activity. Read our full Cookie Policy and Information.

(c) Log File Information

Log file information is automatically reported by your browser or mobile application each time you access our Sites. For example, when you access our Sites, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your operating system, IP address, user agents (browser), referring / exit / landing pages and URLs requested, pages viewed, and other such information.

2. How we use your information:

We use the information that we collect to operate and maintain our Sites and The Diamond Store services, to respond to your questions and concerns, and to send you marketing communications. This means that we may use the details you provided us to send you order confirmations, updates, and other purchase-related messages, to send you a free ring sizer by mail to your postal address if you ordered one, to send you promotional email newsletters about our products and services, such as updates about new jewellery products and collections, special or seasonal jewellery discounts or offers, a yearly birthday discount voucher, and jewellery-related advice or trends from our online blog magazine. We may very occasionally send you special seasonal promotions by text message.

3. How you can access, control or delete your personal data that we have collected:

If you are a customer of The Diamond Store, you can review, correct, update or delete inaccuracies to your password and billing information (which you have given us and The Diamond Store keeps on file) simply by logging into your customer account.

If you wish to unsubscribe from our promotional emails or text messages you can do so with immediate effect by clicking the unsubscribe link contained in every promotional message we send out. You can also email us at

Any individual who seeks to access, or wishes to correct, amend or delete their data, should direct their query to We will acknowledge your request within thirty (30) working days and handle it promptly.

We will retain personal data we process on behalf of our customers for as long as needed to provide our services, and as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

4. How We Share Your Information:

(a) Personally Identifiable Information

The Diamond Store will never rent or sell your personally identifiable information to others. We may store personal information in locations outside the direct control of The Diamond Store (for instance, on servers or databases co-located with web or email hosting providers). Any personally identifiable information you elect to make publicly available on our Sites or The Diamond Store services, such as posting comments on our blog or social media pages, will be available to others. If you remove information that you have made public on our Sites or The Diamond Store services, copies may remain viewable in cached and archived pages of our Sites or social media profile pages and feeds, or if other users have copied or saved that information.

Our social media and blog pages. The Diamond Store social media pages and blog are managed by third party applications that may require you to register if you wish to interact with them, for example, by posting comments or likes, or following The Diamond Store’s social media profiles or publications, or sharing or re-posting blog articles. We do not have access to or control of the information you post to social media or our blog via these third party applications. You will need to contact or login into the third party applications if you want the personal information that you posted removed. To learn how the third party applications use your information, please review their privacy policies.

Our email platforms. We send our email newsletters through third party email platforms, which act only as data processors in respect of your information. This means that we, The Diamond Store, use the platforms to send emails to our customers, and thus, we remain the controller of your personal data, meaning that all emailed requests to unsubscribe or to have your details removed, amended or deleted should be sent to us at You can also unsubscribe from our email newsletters by clicking the unsubscribe link at the bottom of every promotional email message we send. Please bear in mind that once you click the unsubscribe button, the system may take some time to stop any previously scheduled mailings and you may still receive some emails within the next one or two working days.

Financing applications. If you apply to purchase jewellery through the third party financing offered via our website, then please note that The Diamond Store will only forward any personal data (that you supply and consent to giving) to the third party financing entity, and from that moment onwards The Diamond Store will not control or hold on to said data. To learn how the third party uses your information, please review their privacy policies. More information about finance.

PayPal Pay in 3’s payment options. In order to be able to offer you PayPal Pay in 3’s payment options, we will pass to PayPal Pay in 3 certain aspects of your personal information, such as contact and order details, in order for them to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on PayPal Pay in 3 you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in PayPal’s privacy policy.

V12 Retail Finance’s payment options. In order to be able to offer you V12 Retail Finance’s payment options, we will pass to V12 Retail Finance certain aspects of your personal information, such as contact and order details, in order for V12 Retail Finance to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on V12 Retail Finance you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in V12 Retail Finance’s Privacy policy.

Insurance quote applications. If you apply for a jewellery insurance quote from a third party insurance provider via our website, please note that we will only pass on the personal data that you supply and consent to giving to the third party, and from that moment onwards The Diamond Store will not control or hold on to said data. More information about insurance.

(b) Non-Personally Identifiable Information

We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties, such as our email platform providers or our web designers, to help them understand the usage patterns for our Sites.

(c) Instances Where We Are Required To Share Your Information

The Diamond Store will disclose your information where required to do so by law, if subject to a legal proceeding or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Service or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of The Diamond Store, our users or others.

(d) What Happens In The Event Of A Change Of Control

We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, and other User information related to the The Diamond Store Service may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

(e) Behavioral Targeting / Re-Targeting

We partner with third parties to display and manage our advertising on other sites. Our third party partners may use technologies such as cookies to gather information about your activities on this Site and other sites in order to provide you advertising based upon your browsing activities and interests. The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools (to learn more about cookies, clear gifs / web beacons and related technologies, you may wish to visit and/or the Network Advertising Initiative’s online resources, at If you access the The Diamond Store Service or Sites on your mobile device, you may not be able to control tracking technologies through the settings.

(f) Product and Service Reviews

On our Sites, we may display personal product and service Reviews that our customers choose to give via on our third party review services, Trustpilot and Feefo. Only when you give your consent via the third party review platform, may we post your review(s), along with your name or any other personal details you have agreed to disclose, on our Sites. If you wish to update or delete your testimonial, you must contact the the third party review platform. Visit Trustpilot and Feefo.

5. Storage and Processing

Your information, collected through The Diamond Store Sites, may be stored and processed in the United Kingdom, Europe, or any other country in which The Diamond Store maintains facilities. The Diamond Store may transfer information that we collect about you, including personal information, to third parties (for instance, servers or databases co-located with web or email hosting providers) across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in other regions with laws governing data collection and use that may differ from UK/EU law, please note that we will not transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.

6. How We Protect Your Information

The Diamond Store is extremely concerned with protecting your privacy and data, and we use the latest industry standard physical, technical and managerial safeguards and security services to ensure that The Diamond Store Sites are as fully secure as possible. When you enter sensitive information (such as log in credentials) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). We use an outside help platform, and a credit card processing company to bill you if you purchase services. These companies do not retain, share, store or use personally identifiable information for any other purposes. Read more about our security. However, no method of transmission over the Internet or method of electronic storage is 100% secure and, therefore, we cannot guarantee its absolute security. Therefore, in the event that personal information is compromised as a breach of security, The Diamond Store has a Compromise of Personal Information Plan ready and will promptly notify our customers in compliance with applicable law. The Diamond Store complies complies with all applicable legislation regarding the collection, use, and retention of personal data and adheres to the requirements of notice, choice, onward transfer, security, data integrity, access and enforcement. If you have any questions about security on our Site, you can contact us at

7. Children’s Privacy

Protecting the privacy of young children is especially important and The Diamond Store does not knowingly collect or solicit personal information from anyone under the age of 18. We only sell products to persons of 18 years of age or over, who can purchase them with a credit card. If you are under 18 years of age, you may use The Diamond Store Sites and Services only with the consent and involvement of a parent or a legal guardian. We reserve the right to refuse service, terminate accounts, remove or edit content, or cancel orders at our sole discretion.

8. Notification Procedures

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email, written or hard copy notice, or through conspicuous posting of such notice on our Sites, as determined by The Diamond Store in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.

9. Links to Other Websites

We are not responsible for the practices employed by websites or services linked to or from the The Diamond Store communications, Services and Sites, including the information or content contained therein. Please remember that when you use a link to go from the The Diamond Store Services or Sites to another website or service, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies.

10. Social Media Widgets

Our Site includes social media features, such as the Facebook Like button and other widgets, that run on our Site. These features may collect your IP address and which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the organization providing it.

11. Changes to Our Privacy Policy

All changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this website, please contact us at, or send mail to:

Registered address (No returns here please)
Regalian Ltd / The Diamond Store
Suite LP64285
20 Wenlock Road
London N1 7GU