The National Association of Jewellers
TheDiamondStore.co.uk is a member of The National Association of Jewellers (The NAJ) and abides by its Code of Conduct.
The NAJ was formed on 15th June 2015 as a result of the merger between The British Jeweller’s Association (The BJA)*, of which TheDiamondStore.co.uk was a full member, and The National Association of Goldsmiths.
The NAJ inspires consumer confidence to purchase from its members, who follow a Code of Conduct that sets the highest standards of professionalism, honesty and ethical business practices.
The newly created NAJ is now the largest trade association member within The British Allied Trades Federation (BATF).
The NAJ’s Coat of Arms is a mark of quality that TheDiamondStore.co.uk displays proudly to build enduring trust with our customers.
What was the BJA?
On 15th June 2015 The British Jeweller’s Association (The BJA) merged with the National Association of Jewellers (The NAJ) as explained above. We were always full members of The British Jewellers’ Association (The BJA), and after it merged with The National Association of Jewellers (The NAJ) in June 2015 we continued our full membership there.