How can you offer such big savings?

Offering big savings is fairly easy for us here at The Diamond Store.

big savings

Most jewellers who sell the same quality and type of jewellery as we do pay expensive rents for premises on high streets or in shopping centres. These shops also have full-time staff, bespoke display cabinets, expensive lighting, designer furniture and, in some cases, a security guard standing at the door.

We, on the other hand, have a warehouse in North London! This may sound unglamorous, but it means that we can pass great savings on to you, our customer.

The quality of our jewellery is in no way affected by the savings we make. In fact, most of our jewellery is of a higher quality than you’d typically find on a high street.

We are also members of the National Association of Jewellers, which means that we are regulated and abide by their standards. Additionally, we have our own team of expert craftsmen who work on our extensive range of UK hallmarked and UK handcrafted jewellery.

Need more advice? Don’t hesitate to contact us

If you have any questions about The Diamond Store and cannot find the answers here on our Help Pages, please feel free to email us on We’re always happy to tell you more about us!