We believe fine jewellery shouldn’t cost the earth. We’re proud to be working toward Positive Luxury’s Butterfly Mark certification, which recognises brands with the highest standards of environmental, social, and ethical responsibility.
Positive Luxury’s aim is to transform the luxury industry, for a more sustainable future. Positive Luxury assesses what environmental changes luxury brands are making to their businesses, and awards the ‘Butterfly Mark’ certification to a select number – the mark of real, sustained, positive change.
At The Diamond Store, we are proud to be working towards the prestigious Butterfly Mark certification, a symbol of excellence in sustainability. Through a series of impactful initiatives, we are reducing our environmental footprint, including exclusive use of lab-grown or ethically sourced diamonds and gemstones, recycled materials, carbon offsetting, and eco-friendly packaging and delivery.
Explore our use of lab-grown diamonds, gemstones, and coloured diamonds here, and discover the full scope of our sustainability initiatives here.